Our new brand marks a defining move — a confident expression of who we are, and the impact we make, together. It reflects the strength of our community, the momentum
we’ve built, and our ambition to lead the future of education Advancement.
A brand is an identity, expressed through the language of design — where logo, colour, typography, and symbolism unite to tell a story beyond words. This brand represents our purpose and ambition — our 'why' — through a considered visual system. More than aesthetics, it shapes how educate+ is felt, shared and remembered.
The educate+ brand personality is confident and bold. It embodies the collective spirit of our members — passionate practitioners, connected though our shared values and culture of innovation. Grounded in warmth and approachability, it reflects our pioneering mindset and commitment to collaborative progress.
Educate+
has evolved. It’s time for our brand to evolve with us.
has evolved. It’s time for our brand to evolve with us.
Educate+
has grown up. It’s time for our brand to grow
with us.
has grown up. It’s time for our brand to grow
with us.
Stationery
Elegant stationery transforms simple moments into lasting connections.
Events
Dynamic collateral elevates our events into world-class experiences — inspiring ideas, forging connections and expanding our community.
Our new brand is the culmination of a deep and considered journey, made possible only through a true partnership. Blueboat's strategic clarity, unwavering support, and genuine sector insight challenged us to reimagine the role of our brand — and to realise our boldest ambitions.
Brand journey
Mid 2024
We invited members to critique and share insights on initial stylescapes, which inspired the next phase of creative.
September 2024
Incorporating member feedback, we refined the stylescapes further and presented a defined direction for the look/feel of the new brand.
November 2024
We explored brandmarks, colour schemes and applications, sharing concepts with brand leads and community members.
January 2025
In consultation with the educate+ board, the new brand began to take shape.
June 2025
With the bold new brand in place, we developed a suite of assets, including presentation materials, event collateral, stationary, and eDM templates.
Where to from here?
Across 2025, you will gradually see our new brand rolled out across all touchpoints, from a new website, intuitive member area, through to print and digital.